Archive for May 2014

CoP: History of the Bauhaus

The Bauhaus was founded in 1919 in the city of Weimar by German architect Walter Gropius (1883–1969). Its core objective was a radical concept: to reimagine the material world to reflect the unity of all the arts. Gropius explained this vision for a union of art and design in the Proclamation of the Bauhaus (1919), which described a utopian craft guild combining architecture, sculpture, and painting into a single creative expression. Gropius developed a craft-based curriculum that would turn out artisans and designers capable of creating useful and beautiful objects appropriate to this new system of living.


The Bauhaus combined elements of both fine arts and design education. The curriculum commenced with a preliminary course that immersed the students, who came from a diverse range of social and educational backgrounds, in the study of materials, color theory, and formal relationships in preparation for more specialized studies. This preliminary course was often taught by visual artists, including Paul Klee(1987.455.16), Vasily Kandinsky (1866–1944), and Josef Albers (59.160), among others.

Following their immersion in Bauhaus theory, students entered specialized workshops, which included metalworking, cabinetmaking, weaving, pottery, typography, and wall painting. Although Gropius' initial aim was a unification of the arts through craft, aspects of this approach proved financially impractical. While maintaining the emphasis on craft, he repositioned the goals of the Bauhaus in 1923, stressing the importance of designing for mass production. It was at this time that the school adopted the slogan "Art into Industry."

In 1925, the Bauhaus moved from Weimar to Dessau, where Gropius designed a new building to house the school. This building contained many features that later became hallmarks of modernist architecture, including steel-frame construction, a glass curtain wall, and an asymmetrical, pinwheel plan, throughout which Gropius distributed studio, classroom, and administrative space for maximum efficiency and spatial logic.

The cabinetmaking workshop was one of the most popular at the Bauhaus. Under the direction of Marcel Breuer (1983.366) from 1924 to 1928, this studio reconceived the very essence of furniture, often seeking to dematerialize conventional forms such as chairs to their minimal existence. Breuer theorized that eventually chairs would become obsolete, replaced by supportive columns or air. Inspired by the extruded steel tubes of his bicycle, he experimented with metal furniture, ultimately creating lightweight, mass-producible metal chairs. Some of these chairs were deployed in the theater of the Dessau building.

The textile workshop, especially under the direction of designer and weaver Gunta Stölzl (1897–1983), created abstract textiles suitable for use in Bauhaus environments. Students studied color theory and design as well as the technical aspects of weaving. Stölzl encouraged experimentation with unorthodox materials, including cellophane, fiberglass, and metal. Fabrics from the weaving workshop were commercially successful, providing vital and much needed funds to the Bauhaus. The studio's textiles, along with architectural wall painting, adorned the interiors of Bauhaus buildings, providing polychromatic yet abstract visual interest to these somewhat severe spaces. While the weaving studio was primarily comprised of women, this was in part due to the fact that they were discouraged from participating in other areas. The workshop trained a number of prominent textile artists, including Anni Albers (1899–1994), who continued to create and write about modernist textiles throughout her life.

Metalworking was another popular workshop at the Bauhaus and, along with the cabinetmaking studio, was the most successful in developing design prototypes for mass production. In this studio, designers such as Marianne Brandt (2000.63a-c), Wilhelm Wagenfeld (1986.412.1-16), and Christian Dell (1893–1974) created beautiful, modern items such as lighting fixtures and tableware. Occasionally, these objects were used in the Bauhaus campus itself; light fixtures designed in the metalwork shop illuminated the Bauhaus building and some faculty housing. Brandt was the first woman to attend the metalworking studio, and replaced László Moholy-Nagy (1987.1100.158) as studio director in 1928. Many of her designs became iconic expressions of the Bauhaus aesthetic. Her sculptural and geometric silver and ebony teapot (2000.63a-c), while never mass-produced, reflects both the influence of her mentor, Moholy-Nagy, and the Bauhaus emphasis on industrial forms. It was designed with careful attention to functionality and ease of use, from the nondrip spout to the heat-resistant ebony handle.

The typography workshop, while not initially a priority of the Bauhaus, became increasingly important under figures like Moholy-Nagy and the graphic designer Herbert Bayer (2001.392). At the Bauhaus, typography was conceived as both an empirical means of communication and an artistic expression, with visual clarity stressed above all. Concurrently, typography became increasingly connected to corporate identity and advertising. The promotional materials prepared for the Bauhaus at the workshop, with their use of sans serif typefaces and the incorporation of photography as a key graphic element, served as visual symbols of the avant-garde institution.

Gropius stepped down as director of the Bauhaus in 1928, succeeded by the architect Hannes Meyer (1889–1954). Meyer maintained the emphasis on mass-producible design and eliminated parts of the curriculum he felt were overly formalist in nature. Additionally, he stressed the social function of architecture and design, favoring concern for the public good rather than private luxury. Advertising and photography continued to gain prominence under his leadership.

Under pressure from an increasingly right-wing municipal government, Meyer resigned as director of the Bauhaus in 1930. He was replaced by architect Ludwig Mies van der Rohe (1980.351). Mies once again reconfigured the curriculum, with an increased emphasis on architecture. Lily Reich (1885–1947), who collaborated with Mies on a number of his private commissions, assumed control of the new interior design department. Other departments included weaving, photography, the fine arts, and building. The increasingly unstable political situation in Germany, combined with the perilous financial condition of the Bauhaus, caused Mies to relocate the school to Berlin in 1930, where it operated on a reduced scale. He ultimately shuttered the Bauhaus in 1933.

During the turbulent and often dangerous years of World War II, many of the key figures of the Bauhaus emigrated to the United States, where their work and their teaching philosophies influenced generations of young architects and designers. Marcel Breuer and Joseph Albers taught at Yale, Walter Gropius went to Harvard, and Moholy-Nagy established the New Bauhaus in Chicago in 1937.

Wednesday, 7 May 2014 by Ashley Woodrow-smith
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CoP Studio Brief 2: Printing and binding my book

I would have liked to screen print my book, but it was setting myself even more of a challenge as I had never bound mount board before and wasn't sure how it would go. The screen printed book would have been more relevant to my content as it would have been a book true to its materials. digital printed book is just as relevant as Bauhaus designers were known for embracing new technologies.
  I cropped the pages only on the side it would be bound as I could then crop it all together afterwards to get a cleaner finished design. I found that digitally printing the pages caused the front and back of the pages to not register particularly well, but the 3mm bleed I left would compensate for that except for one page.
 The clamp at Blenheim walk was actually too small to fit my A4 pages in, so I made makeshift clamp with metal boards and weights which worked perfectly
I am happy with the final outcome, although there were a few errors which if given the chance I would want to change. The digital print changed the colour of my book slightly, but not too much and also caused the yellow text to blur and be less legible.
 The act of perfect binding the book can always cause problems. In this case, some glue got in-between one spread and caused a rip in the centre.


Tuesday, 6 May 2014 by Ashley Woodrow-smith
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CoP: Final Design and project evaluation


BA (Hons.) GRAPHIC DESIGN
LEVEL
04
 Module Code 
OUGD401               


 Module Title
Context of practice


END OF MODULE SELF-EVALUATION

NAME

Ashley Woodrow-smith


1.  What skills have you developed through this module and how effectively do you think you have applied them?

I have developed the skill of writing about design and seeing how other work I have seen can be written about within the subject of my research. I believe I have applied this skill quite effectively. Reading over my essay I found that I managed to get my point across very clearly which has always been a challenge for me.



2. What approaches to/methods of design production have you developed and how have they informed your design development process?

I have the developed the skill of perfect binding mount board. I found that I had to use more PVA as the pages had more weight to them. Printing onto mount board was the hardest part. The registration from back and front did not align very well. In future I would screen print my pages as I have control over where it prints.




3. What strengths can you identify in your work and how have/will you capitalise on these?

The design aesthetic is very strong and very relevant to Bauhaus. I am very pleased with the consistency throughout the book.






4. What weaknesses can you identify in your work and how will you address these in the future?

I believe that the concept behind my book is quite weak, or at least not as clear as I would like it to be. In future I will spend more time in the idea development stage so as to come up with a clearer and hopefully more engaging publication.







5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. I will try to create a stronger and more interesting way to show my essay in a physical format.
2. I will consider different formats for my ‘theory into practise’, not just a book.
3. I will get more feedback next time, and organise crits.
4. I will consider the contextualisation of my essay within modern day design.
5. I will consider the mediums relevant to the content of my essay.



6.How would you grade yourself on the following areas:
(please indicate using an ‘x’) 

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance




x
Punctuality




x
Motivation


x


Commitment


x


Quantity of work produced



x

Quality of work produced



x

Contribution to the group



x

The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.



by Ashley Woodrow-smith
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