CoP: Technique, Content and Communication

Technique - Techniques used in advertisements

Repetition - technique used by propaganda. If you say something enough, people will believe it.
Claims
Association
Bandwagon
Sex Sells
Pathos
Ethos
Avante Garde
Weasel Words
Magic Ingredient
Snob Appeal
Bribery
Glittering Generalities
Individuality

Content - The actual advertisements content

Location - Magazine, Bilboards, Flier, Bus stop, Pop-ups, Youtube, Websites, TV.
What fills the dimensions of the advert - Logo, Type, Sexual Images, Product.


Communication - What is being communicated in the advertisements

The impact that the ad has on the audience (public) - Sense of inadequacy,
The message conveyed by the ad.
How the ad communicates the brand.

What is you're research question? Is there such thing as ethical advertisement

What are the contexts of your research?

Sources of research (primary/secondary)?

How will your practical relate to your written work? My practical will prove my end decision.

What methods will you use to research, develop, create and test your work?

Provide a proposed timeline for your work to completion.