Design Context : CoP 3 Proposal

Name:

Ashley Woodrow-Smith

E-mail:

aw251307@students.leeds-art.ac.uk

SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4:

Modernism (relevance of ‘form follows function’ principle)

Level 5:

Ethics within Advertising

AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT

‘How relevant is semiotic theory within alcohol branding and advertisements?’

What research needs to be undertaken into the general and specific contexts of your practice?

Semiotic Theory - Type, Image, Colour, Jameson’s theory of Pastiche

Alcohol Branding

Alcohol Advertisement

What approach(es) will you take and what processes, methods, materials and tools are to be involved in research into your practice?

Analyzing existing alcohol brands, bottle designs and their use of semiotic theory.

Experimenting with semiotic theory by creating my own design work.

Creating a survey to get primary research and feedback on the peoples’ views of brands.

What preparation or investigations do you need to undertake for your creative practice to take place?

Find out the specifics information I would need to obtain from a survey.

Get hold of a variety of alcohol bottles

Get images of a variety of brands which have changed over the years.

Contact alchohol branding studios for primary research: Stranger and Stranger, Identica etc.

How alcohol branding has affects the target audience’s decision to buy product.

I need to research the characteristics of the different target audiences of different brands and compare them.

Primary Sources of Information
1. Description	Bottles
Location	My house

2. Description	Survey on alcohol brands
Location	Leeds streets

3. Description	Designers decisions
Location	Studios

Secondary Sources of Information
1.	Ways of Seeing - John Berger

2.	Vignelli’s Canon - Massimo Vinelli

3.	How Brands Become Icons by Douglas Holt

4.

5.

6.

Perceived problems or difficulties:

Design Context