Cop Practical: Development

Initial ideas for visuals were inspired by the Cuban flag. By incorporating aspects of the flag (colours, stripes, triangle, star) the nationality of the brand will be very obvious to audiences. The blue is complimentary to the golden brown liquid that will be in the bottle.

I experimented with how I could take each component of the flag and re-use it for the design of the bottle. The red triangle seemed like the best area to use as main component of the label. The blue and white stripes could be used to brighten the design up.

 If the rum needs to have heritage, it seems appropriate to create quite decorative type that fits with the heritage of Cuba. although this is fitting, it lacks the impact that is required for the small space on the label. Due to the story behind the rum, it is more appropriate to use rustic hand-rendered or screen printed styled lettering.

I began brainstorming from scratch with the rustic, screen printed style in mind. I began using the flag as it was with the addition of a textured layer to make it look screen printed.

By rotating the triangle 30 degrees  I have to a more balanced space to place the type and still incorporate the star. The rotation of the flag it wraps around the bottle in an interesting. The only issue with this is that it way cause any text on the back of the bottle warped and hard to read. 

Because of this, I chose to take all text from the bottle aside from the front space and make a tag info book which contains more information on the rum.

Instead I have used this space to place the most iconic symbol associated with the cuban revolution.
The addition of the slogan 'the rebels rum' really ties the concept behind the brand together.

The design lacked depth ad impact. To add depth and interest the the label, I have laser cut a stamp styled border to fit with the fact it is imported rum and has travelled.

In the white space on the back and of the label I saw this as an opportunity to bring through imagery of the brands heritage. A map of Cuba in this detail is fitting with the themes of the history of Cuba.