My initial page layout designs were based off contemporary magazine designs. The concept for the book was originally that the book would display modernist principles with examples of how they have been put to use throughout the design world.
I have left lots of white space to make the design clear. and easily understandable. The illustrations are inspired by frameworks and blueprints of 3 dimensional designs. They also allow for more white space making the page look light and friendly.
I have chosen Apple as a company to talk about when explaining the principle 'Good design is aesthetic'.
I referred to my essay and used the british road signage system as an example of understandable info graphics. The signs are brilliantly designed and many people forget that they were designed.
I soon realised that this style of layout is less relevant to modernism and actually makes the concept far less strong. I plan to redesign the layouts in a more modernist style, similar to the work of Rodchenko, Jan Tschichold and probably Joost Schmidt.
