This module was definitely not as strong as I had hoped. My time planning did not go to plan, although it did help me gain a sense of where I should be and motivated me to meet my own deadlines. I regret not doing enough primary research. Working in a bar/restaurant, I have been in contact with the brand ambassadors for Bruichladdich, Botanist and Absolut, yet the people I contacted did not respond. I think that my investigation could have been approved by doing a survey. I had originally planned to, but found it difficult to figure out what information I wanted to receive from the data. Although, I believe my investigation could have been better organised, I am happy with the practical side of my submission. The research that I have done into Cuba, rum and Che Gevara has heavily influenced and re-inforced the branding of my rum. My investigation into branding has also helped me create a brand with depth and substance. I do, however, regret not producing more work for how the brand could be expanded. I would like to have produced more advertisements, packaging and a website. Overall I have enjoyed the investigation and research involved in this module as it will influence a lot of my future work.
