Studio Brief 1: Viral Research

Platforms
One of the key parts of making something go viral is having an audience. You can find audiences in many diferent places, and you should try to find the appropriate audience to your chosen subject. The main websites that things go viral on are Facebook, Twitter, Reddit, Youtube, Tumblr and then News websites pickup on them sometimes.

Content
I got in contact with a friend of mine who is coincidentally in viral marketing. She told me that it is important to

  1. Be aware of current events and trends.
  2. Be specific with content(in particularly on twitter). Being specific is what will interest the audience. If you talk about a broad range of things you can easily lose your audiences interest for good.
  3. Be aware of what key words you use. Key words is what will make your content show up on peoples screens. If you use keywords of what people are searching frequently, your content will be seen by many.
  4. Be aware of the first impression of your content. Many people who are browsing the internet or in the open world, will not read a large body of text or share it with friends. Using photos can 
  5. Submit your content to Reddit. It is the homepage of the internet and there is an audience for anything you post there.
  6. Don't be boring. Make sure you word your content to excite and intrigue the audience.

Friday, 28 February 2014 by Ashley Woodrow-smith
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