World Book Day takes place on March 6th. It's a campaign to try and encourage young people to buy books and read more. as you can see from the website here the branding is aimed at young children. It's bright and colourful and features very large, interesting type.
Target Audience: Children
Tone of Voice: Friendly
Method of Advertisements: Posters, Websites, Book stalls in Schools, TV adverts, Twitter, Facebook page
This is the about section on the website:
World Book Day is a celebration! It’s a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading. In fact, it’s the biggest celebration of its kind, designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world.
This is the 17th year there’s been a World Book Day, and on 6th March 2014 children of all ages will come together to appreciate reading. Very loudly and very happily. The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own. That’s why we will be sending schools (including those nurseries and secondary schools that have specially registered to participate), packs of Book Tokens and age-ranged World Book Day Resource Packs (age-ranged into Nursery/Pre-School, Primary and Secondary) full of ideas and activities, display material and more information about how to get involved in World Book Day.
