Although we are not creating advertisements it is useful to look at interesting adverts that are put into the world. For example the BBC billboard below is a really unique eye catching way to show that they don't pick and choose what parts of the news story is seen. They show the whole story.
The same message has been shown by the guardian in this promotional viral advert which puts a twist on the very well known tale of the 3 little pigs.
The reason for this viral videos success is the fact that it is a well known story. Everyone knows exactly how it goes and doesn't question that it could be told from a diferent perspective. The way in which they have put the 3 pigs in a modern day society gives it comical value.
The tone of voice is very important when creating something with the intention of going viral. Below is the very popular viral campaign for metro which has features which sinister lyrics but played in the style of lullaby to give it a strange comical tone.
Our 'the sauce' campaign was to feature a similar tone to this, but swapped. Very ridiculer silly stories, which would be written as very serious news stories.
Creating Interest
To make something go viral we need to create something that will interest the audience to the extent that they are going to take photos of the design and tell their friends about it. Below are a few examples of guerrilla advertisements that have thought outside the box and make people look twice.
It would be hard for us to create something at such large scale as some of these adverts, but it is a mindset that we need to get in if we are to create an engaging campaign.
