Cop: Dissertation - Chambord Research

http://www.chambordchannel.com/en-gb/

Campaigns


E4s Revenge (2012)

Info found here

Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire’s playground of the Hamptons. The three idents, in Chambord’s ink Sketch look and feel, will be five-, 10- and 15-seconds long.

The sponsorship deal, brokered by UM London, aims to grow the Brown-Forman owned brand’s awareness and usage among 25-34 year-old women. 

Charlotte Ashburner, senior brand manager for Chambord, said: "'Revenge' is perfectly aligned with our brand and I am delighted to have Chambord showcased with this fabulous female-focussed show.

"The series has been a huge hit in the US and I don't doubt that its glamour, excitement and fast pace will strike a chord with our Chambord consumers in the UK," she added.

#BecauseNoReason

Two advertisements, called “Flamingo” and “Trumpet”, first aired as part of the brand’s Because No Reason campaign last year and will return to UK television screens this summer.Said to target “sassy and glamorous” women, the campaign invites its core audience to do as they wish and ignore pressure to conform to social norms.In the Flamingo advert, a flamingo and a young woman both stand on one leg, while a voice asks the question “why does she stand on one leg?” The answer given is, “there is no reason”.

The Trumpet advert sees a young woman confidently blow a trumpet followed by the tagline: “Allez! The Trumpets will not toot themselves.”“Since its launch last year, our Because No Reason campaign has really helped Chambord to connect with our target female audience, so we’re delighted to be launching across TV, digital and PR this summer,” said Hilary Brown, senior brand manager at Brown-Forman.

“Because No Reason beautifully conveys Chambord’s playful, free-spirited personality and luxurious, feminine feel and we’re confident that this latest advertising push will help us to continue to build brand affinity with women around the country who are looking for new, interesting experiences from drinking occasions, both in the home and in bars this summer.”

Website - http://www.chambordchannel.com/en-gb/

Chambords website follows the #becausenoreason campaigns identity with quirky, surreal imagery that engages the audience with a lot of moving content, including an eye in the top left corner which follows the users mouse.