CoP: Lovemarks


P43 -  ‘The way this works is very subtle. Most of the time, before seeing something in detail, you have a sense of what it is. Before understanding, you feel. And making people feel good about a brand, getting a positive emotion, is key. This is what makes the difference.’

‘p33 - Human attention has become our principal currency’

Friday, 27 November 2015 by Ashley Woodrow-smith
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