P9 'The anti-globalisation movement has taken up the notion of branding in a big way, focusing particularly on the brand as the most public, seductive and manipulative manifestation of the corporation.'
P14 'The brand was a symbol of consistency. At a time of product adulteration, unreliable performance and variable pricing, it stood for standard quality, quantity and price. The brands image projected and sustained the product. Nowadays all that has been stood on its head; brands have come up in the world. Today we mostly take products functional characteristics for granted and while brands are still all about image, it is no longer their own image – it is also our image”
‘Brands add something to our ideas of self’
P18 'If a brand can represent both cigarettes and clothing at the same time, it shouldn't, I suppose, come as a surprise that some brands can even, by process of osmosis, come to present the nation from which they derive'
P18 'If a brand can represent both cigarettes and clothing at the same time, it shouldn't, I suppose, come as a surprise that some brands can even, by process of osmosis, come to present the nation from which they derive'
P132 'Nationality fuels alcoholic drinks. Virtually all wines, beers and spirits proclaim their country of origin as an integral part of their branding: Czech lager, English ale and irish stout…”
‘ a similar formula applies to wines. French, Spanish, Italian wines are all categorized by region and grape. In addition there is the quality and nature of the terrain and the idiosyncrasies of growers to consider’ ‘nationality is some kind of seal of quality’
‘Scotch whiskey is said to derive its particular characteristics from the natural qualities of local water and soil and from the inherited genius of those who distill it. Single malts come from different areas and each has its own special flavour. Irish Whiskey is diferent from
‘People look to institutions for equity and fairness. Institutions of the civilized world are risk management devices. We trust the parliament for governance, the judiciary for justice, the police for protection of lives, defense for insulation against aggression, press for true and fair reporting and businesses for delivering products and services satisfying needs and wants.’
baileys Original cream, you may be shocked to learn, did not originate in Ireland; nor was its creator a Mr Bailey.'
'The deep browns, greens and golds seem redolent of an authentic Celtic past. To my mind what makes Baileys so special is its apparent Irishness. Like virtually all alcoholic drinks, Baileys is perceived to have strong, deep and traditional national roots'
