What contributes to creating an effective alcohol spirit brand?
Chapter 1: What are brands?
Chapter 2: What is a brand identity? How are they made and changed?
Chapter 3: what are the codes? How are they used in alcohol spirit branding?
Chapter 4: Bruichladdich Case study
Conclusion: Summarise
Practical: Brand an alcohol spirit - Rum or whisky
19th November
-Chapter 1 and 2 draft
-Spirit chosen. Research
26th November
-Chapter 3 daft.
-Idea generation and experimentation for practical
3rd December
-Chapter 4 daft
-Bottle chosen
-Visuals for practical
10th December
-Conclusion draft
-Rough full essay
-Crit practical
17th December
-Less rough full essay
-Adjustments made from feedback
7th January
-Finished full essay
-Ready to print files
14th January
Submission
Research
Wally Ollin's - On Brand
Naomi Klein - No Logo
Martin Lindstrom - Buyology
John Berger - Ways of Seeing
Vance Packard - The hidden persuaders
